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Starbucks will host a 'Welcome Back to Starbucks' training for store employees as its new CEO tries to boost sales

1. Starbucks hosts training to re-establish welcoming environment for customers. 2. CEO Brian Niccol aims to revitalize the brand amid recent slump in sales. 3. Focus on inviting spaces and efficient service expected during training sessions. 4. Changes already made to improve workflow reflect new management strategies. 5. Meeting emphasizes importance of Starbucks' community role for customer engagement.

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FAQ

Why Bullish?

The efforts to improve store atmosphere could attract customers and boost sales, similar to Chipotle's turnaround under Niccol.

How important is it?

The article highlights actions that may directly influence customer flow and brand perception, crucial for revenue.

Why Short Term?

Immediate training implementation may enhance customer perception quickly, affecting sales this quarter.

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