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State Farm® WNBA Friday Night Spotlight on ION to tip off May 16 with the most regular-season games on TV

1. Scripps Sports announces coverage plans for the 2025 WNBA season. 2. ION to broadcast 50 WNBA games in a weekly series starting May 16. 3. Average viewership increased by 133% in 2024, attracting 23 million unique viewers. 4. New franchises and rivalries are expected to enhance the WNBA's popularity. 5. ION reaches over 128 million homes, boosting SSP's audience potential.

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Why Bullish?

The growth in WNBA viewership signifies positive momentum for SSP. Increased broadcasting could lead to improved ad revenues.

How important is it?

The announcement significantly impacts SSP's positioning in the media landscape, fostering growth opportunities in sports broadcasting.

Why Long Term?

The strategic move to air more games will likely grow SSP's brand and profits over time, akin to previous successful sports partnerships.

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, /PRNewswire/ -- Scripps Sports today unveiled its broadcast plans for the 2025 WNBA season, where ION will set a new standard of weekly coverage for the league by broadcasting the most regular games of the season, 50 in total, as part of its State Farm® WNBA Friday Night Spotlight series. State Farm® WNBA Friday Night Spotlight on ION to tip off May 16 with the most regular-season WNBA games on TV. The State Farm® WNBA Friday Night Spotlight showcases thrilling doubleheaders from across the league on Friday nights of the regular season. ION is one of the most-watched networks on television and is available on pay TV, connected TV, free ad-supported streaming platforms and over-the-air in more than 128 million homes. "We're proud to be the home for women's sports and lead the way in the number of regular season WNBA games on television due to our nationwide multiplatform audience reach," said Brian Lawlor, president, Scripps Sports. "From new franchises entering the mix to the establishment and continuation of rivalries, there is a lot of buzz around the WNBA right now, and we are thrilled to have the chance to capture that energy through our coverage."  Among the WNBA on ION plans and highlights this season:In the StudioThe WNBA on ION Studio Show, the first weekly game broadcast studio show dedicated to the WNBA, will return in 2025 and will again feature: 30-minute pre-game shows including player interviews, highlights from the week's games, spotlights on upcoming matchups on ION and in-depth feature stories from around the league. Halftime shows that break down games and provide insights from the studio host and analysts. Wrap-up/preview shows in between games. Originating from Atlanta, the WNBA on ION Studio Show team features award-winning news and sports anchor Larry Smith as host, alongside analysts Autumn Johnson, the NCAA's lead personality covering women's basketball, and Meghan McKeown, basketball analyst for the Sun, NBC/Peacock, Big Ten Network, ESPN and FOX. Jay Hoover serves as studio show producer, with Nicole Denne as executive producer. On the CourtThe new WNBA season tips off on Friday, May 16, on ION and features a national doubleheader of debuts: The first game will see the regular season premiere of Paige Bueckers, selected No.1 overall by the Dallas Wings in the recent WNBA draft presented by State Farm®, as the Wings host the Minnesota Lynx. The nightcap features the first-ever game of the league's newest franchise, the Golden State Valkyries, as they take on the Los Angeles Sparks. Other WNBA on ION schedule highlights include: A'ja Wilson and the Las Vegas Aces hosting Kelsey Plum and the Los Angeles Sparks in Plum's return to Vegas for the first time since the blockbuster trade that sent her to L.A. (May 30). Caitlin Clark and the Indiana Fever facing off against Paige Bueckers and the Dallas Wings in a showdown of the most recent No.1 draft picks as the Fever visit Dallas (June 27). The WNBA going international as the Atlanta Dream and newest star Brittney Griner plays Skylar Diggins, Nneka Ogwumike and the Seattle Storm in Vancouver for the first regular season game ever played outside the United States (Aug.15). Angel Reese and Caitlin Clark going head-to-head as Reese's Chicago Sky takes on Clark's Indiana Fever (Sept. 5). Growth Last SeasonThe return of the WNBA on ION follows a successful 2024 season where average viewership for the State Farm® WNBA Friday Night Spotlight increased by 133% over 2023 and attracted more than 23 million unique viewers across games and wrap shows.To access complete details about the WNBA on ION, and find ION channel information, visit https://www.ionwnba.com/.Follow @IONWNBA on Facebook, Instagram and X (formerly Twitter) for future updates.*Sources for data: Nielsen L+SD national panel one-minute qualifier for reach, average program performance 05/14/2024-09/13/2024; FAST – Roku, Samsung TV+, LG, Vizio, Xumo, Plex, Amazon Fire Channels, Pluto, CW and Tablo.Scripps media contact: Jim Weiss, (770) 722-2142, [email protected]About IONA leading general entertainment network, ION's lineup features major cable and broadcast shows, original series, live sports and special event programming. ION is part of The E.W. Scripps Company (NASDAQ: SSP), a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in more than 40 markets.About Scripps SportsScripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach. Scripps Sports currently has partnerships with the Women's National Basketball Association (WNBA), the National Women's Soccer League (NWSL), the National Hockey League's (NHL) 2024 Stanley Cup champion Florida Panthers, the 2023 Stanley Cup champion Vegas Golden Knights, the new Utah Hockey Club, the Las Vegas Aces of the WNBA and the NCAA's Big Sky Conference. Scripps Sports is a division of The E.W. Scripps Company (NASDAQ: SSP), a Fortune 1000 American media company.SOURCE SCRIPPS WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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