Streaming surpasses broadcast and cable TV viewing in US for first time
1. Streaming services surpassed traditional TV viewership in May, Nielsen reports. 2. This shift may affect advertising revenue for GOOG and other tech firms.
FAQ
Why Bullish?
The growth of streaming increases advertising opportunities for GOOG. Historically, shifts in media consumption have positively impacted digital ad revenues.
How important is it?
The article highlights significant industry dynamics that directly affect ad revenue models, central to GOOG's business.
Why Long Term?
As streaming becomes dominant, advertisers will allocate more budget to digital platforms, benefiting GOOG over time. Similar trends have been noted with increased ad spend on platforms during digital content growth phases.