Streaming surpasses combined broadcast and cable viewing for first time ever
1. Streaming has surpassed traditional TV for the first time, reaching 44.8%. 2. YouTube's share of TV viewing rose to 12.5%, leading all streaming platforms. 3. Ad-supported services significantly contributed to streaming growth and user engagement. 4. Major media companies restructuring signals a shift towards streaming-first strategies. 5. Netflix continues to dominate the subscription market with a 27% viewing gain.