Streaming-Video Subscribers Are Leaning Into Ad-Supported Plans

1. 46% of premium streaming subscriptions now include ads, rising from previous quarters. 2. Ad-supported plans represented 60% of first-quarter gross additions. 3. Cost-effective ad tiers are attracting budget-conscious consumers as prices rise. 4. Higher churn rates are associated with ad-supported subscriptions, impacting revenue stability. 5. NFL playoff streaming on Peacock slightly decreased ad-supported subscriptions year-over-year.