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Sun World International and Pairwise Launch Strategic Partnership to Develop a Holy Grail of Produce – the Pitless Cherry

1. Sun World and Pairwise form joint venture for specialty fruit development. 2. Focus on creating high-quality pitless cherries with exclusive commercial rights. 3. Partnership enhances advanced breeding technology and consumer-driven traits. 4. Aim to maximize yield and push sustainable agriculture solutions. 5. Collaboration aligns with unmet needs of consumers and growers.

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FAQ

Why Bullish?

The venture promises innovation in fruit genetics, potentially increasing Sun World's market and revenue, which could positively influence GRAL.

How important is it?

The joint venture might impact similar companies, influencing competitive dynamics in fruit markets and availability of new light market products.

Why Long Term?

Successful development of new fruit traits may take years, but market entry could stabilize prices and boost interest over time.

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Joint Venture Combines Advanced Plant Breeding Technology with Global Fruit Expertise to Deliver Consumer-Desired Traits September 19, 2025 08:47 ET  | Source: Pairwise La Quinta, CA and Durham, NC, Sept. 19, 2025 (GLOBE NEWSWIRE) -- Sun World International and Pairwise today announced the formation of a joint venture to collaborate in specialty fruit, beginning with the development of a pitless cherry. Sun World will have exclusive commercial rights to these genetics as they seek a first-to-market position in high-quality pitless cherries. The partnership leverages Sun World’s fruit breeding and licensing expertise with Pairwise’s Fulcrum® platform. As part of the agreement, Sun World will make strategic investments to fund development.  In addition to maximizing yield and mitigating against climate change, one of Sun World’s north stars is providing a demonstrably superior consumer eating experience in every way including optimizing convenience. Sun World has a rich heritage of pioneering convenience-focused innovations, beginning with the SUPERIOR SEEDLESS® table grape in 1972, the Sun World seedless watermelon in 1988, countless contributions to their seedless table grape range over three decades, the commercialization of seedlessness in easy-peel mandarins, and the introduction of the seedless lemon.  “Our focus has long been on offering truly differentiated genetics to our growers with exceptional new traits, flavors, texture and convenience,” said Bernardo Calvo, Sun World’s CEO. “Developing a high-quality pitless cherry is a natural innovation evolution for us and in Pairwise, we’ve found an extraordinary partner already well down this quite complex path.”  Pairwise, which has developed the world's first seedless blackberry, brings an unmatched platform that accelerates the development of in-demand crop traits. Traditional breeding involves a lengthy process, but this approach creates a faster path to fruits that consumers will enjoy while providing growers with crops that offer greater sustainability, improved disease resistance, and higher yields.  "This is a segment of agriculture where there's tremendous opportunity to bring meaningful innovation," said Dr. Tom Adams, CEO of Pairwise. "Sun World has built one of the most successful commercial pipelines in fruit genetics.  Combining that expertise with the precision and efficiency of Pairwise’s Fulcrum platform allows us to address unmet consumer and grower needs in a way that hasn't been possible before."  Pairwise will lead the R&D effort, while Sun World contributes its germplasm, breeding infrastructure, and commercial market access. The joint venture is already advancing development work and may explore additional strategic partnerships. In addition to its focus on consumer traits, the collaboration aligns with broader industry efforts to use advanced plant breeding to support sustainable agriculture, reduce waste, and create higher-value outcomes for both consumers and producers.  ###  About Sun World   Sun World International is a global fruit variety development and licensing company, propelled by emerging technologies, and rooted since its inception in the principles of sustainability. Sun World pioneered seedless grape varietal development and formalized their fruit genetics program three decades ago. Sun World specializes in table grapes, mandarins, mangoes, stone fruit and cherries and is part of the Bridgepoint Group of private equity investors. www.sun-world.com.    About Pairwise  Pairwise is agriculture’s gene editing powerhouse, building a healthier world through partnership and plant innovation. Co-founded by the inventors of CRISPR, our Fulcrum® Platform accelerates the development of climate-resilient, nutritious, and sustainable crops. As trusted partners to global industry leaders and nonprofit institutions, we help breeders move faster while transforming food and agriculture for farmers, consumers, and the planet. Founded in 2017 and based in Durham, NC, Pairwise is committed to delivering innovation that makes food easier to grow and better to eat. For more information, visit www.pairwise.com.  Contact Data Communications Pairwise communications@pairwise.com

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