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T-Mobile Enhances Marketing Capabilities and Expands Advertising Solutions with Close of Vistar Media and Announcement of Blis Acquisitions

1. T-Mobile completed acquisitions of Vistar Media and Blis, enhancing T-Ads capabilities. 2. These acquisitions aim to transform advertising, boosting TMUS's market competitiveness.

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FAQ

Why Bullish?

The acquisitions align with TMUS's growth strategy and could lead to increased revenues, similar to how Verizon's ad technology investments improved its market position.

How important is it?

The acquisitions enhance TMUS's capabilities in a growing advertising market, indicating solid revenue potential.

Why Long Term?

Long-term benefits are expected as the advertising solutions integrate into T-Mobile's broader strategy, akin to AT&T's successful integration of its advertising platform.

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VMDBLISVZTCMCSA
BELLEVUE, Wash.--(BUSINESS WIRE)--T-Mobile (NASDAQ: TMUS) today announced the completion of its acquisition of Vistar Media, the leading provider of technology solutions for digital out-of-home (DOOH) advertising, and the acquisition of Blis, an innovative provider of powerful and privacy-centric advertising solutions. These strategic acquisitions reinforce the company's commitment to transforming advertising through its T-Mobile Advertising Solutions (T-Ads) business by creating comprehensive.

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