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TailorCare Expands Value-Based Musculoskeletal Care for Humana Medicare Advantage Members in Dallas and Denver

1. Humana expands partnership with TailorCare to Dallas and Denver. 2. Medicare Advantage members receive personalized MSK care starting November 2025. 3. Musculoskeletal conditions affect half of Americans, costing $400 billion annually. 4. TailorCare provides evidence-based care, improving health outcomes for Humana members. 5. Access to advanced home-based exercise programs enhances patient support and care.

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Why Bullish?

The expansion of TailorCare's services can lead to improved healthcare efficiencies for Humana, evidenced in similar past initiatives boosting member satisfaction and retention, contributing positively to revenue over time.

How important is it?

The article reveals strategic expansion, positively impacting Humana’s service offerings and potentially their market position in a competitive health landscape.

Why Long Term?

As the program rolls out over the next few years, improved health outcomes should stabilize and potentially increase member retention and acquisition, thus impacting revenues positively in the long run.

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TailorCare, a leading provider of value-based specialty care solutions for musculoskeletal (MSK) health, today announced plans to expand its partnership with Humana Inc. (NYSE:HUM) into Dallas and Denver. Humana Medicare Advantage (MA) members who qualify for these programs will now have access to TailorCare's personalized, evidence-based MSK navigation and care coordination support.

Currently serving Humana members in Atlanta, TailorCare advances quality of care and optimizes health outcomes for people with joint, back, and muscle pain. Beginning November 2025 and January 2026, respectively, Humana MA members in Dallas and in Denver will have access to TailorCare programs, receiving comprehensive care coordination and guidance throughout each stage of their MSK healthcare journey.

Value-based care is a patient-centered healthcare model that prioritizes holistic patient care to help improve patient health outcomes. Musculoskeletal conditions, such as arthritis, osteoporosis, and joint disorders, affect nearly 1 in 2 Americans and cost the U.S. more than $400 billion a year.

Personalized, End-to-End MSK Support

TailorCare's model is built to meet members early in their care journey, before pain escalates to unnecessary procedures and related costly care. Every Humana MA member referred to TailorCare completes a structured clinical evaluation with a licensed physical therapist. This evaluation powers a personalized care plan, which may include conservative therapy, in-person physical therapy, referral to trusted in-network specialists, and self-care at home.

Through the partnership with TailorCare, Humana MA members will also gain access to one of the nation's most advanced and comprehensive home-based exercise programs for physical therapy, featuring:

  • 225+ evidence-based clinical pathways with tailored exercise programs
  • Certified health coaching to support lifestyle and behavioral change
  • Sensorless motion tracking technology for dynamic progress monitoring

"Humana members can expect to be connected to musculoskeletal care that is deeply personalized, proactive, and built around their individual needs," said Rachel Winokur, founder and CEO of TailorCare. "We're proud to expand our partnership and ensure more Humana members have the trusted support they deserve at every step of their care journey."

About TailorCare

TailorCare is a leading provider of specialty value-based care solutions focused on improving patient outcomes for joint, back, and muscle conditions. We take a deeply personal, data-driven approach by carefully assessing patients' symptoms, health history, preferences, and goals for musculoskeletal health improvement. Utilizing predictive data and the latest evidence-based guidelines, we guide patients in choosing and navigating the most effective treatment pathways every step of the way. Learn more at www.tailorcare.com and follow us on LinkedIn at @TailorCare.

MEDIA CONTACT:

Melanie Hill

mhill@tailorcare.com

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