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Forbes
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Target Ends Price Match Policy, Handing Amazon, Walmart The Pricing Advantage

1. Target ends price match guarantee, impacting its value promise. 2. Policy change favors competitors Amazon and Walmart in price perception. 3. Target's revenues have declined, worsened by recent boycott calls. 4. Share price has seen slight recovery, yet customer trust is eroding. 5. The move increases pressure on Target to prove competitive pricing.

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FAQ

Why Bearish?

Ending the price match policy could harm brand loyalty and lead to decreased sales. Historical examples show that brand reputation deeply influences retailers like Target, which can affect stock prices.

How important is it?

The article exposes significant changes to a core retail strategy, likely affecting customer behavior in the short-term.

Why Short Term?

The immediate perception impacts revenue and traffic, leading to changes in short-term performance. Actions taken now will influence consumer behavior quickly in the retail setting.

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