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The Coffee Bean & Tea Leaf® and Now You See Me: Now You Don't Bring the Magic with a Limited-Time Partnership Featuring New Beverages and Weekly Prizes

1. LIONSGATE partners with The Coffee Bean & Tea Leaf for promotional drinks. 2. Limited-time teas inspired by 'Now You See Me: Now You Don't' set to launch. 3. Sweepstakes offers prizes, including a VIP premiere trip and private watch party. 4. Promotion expected to enhance brand visibility and audience engagement for LION. 5. Event aligns with launch of major film, boosting promotional impact.

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Why Bullish?

Such partnerships generally enhance brand visibility and audience engagement. For instance, similar promotions with well-known brands have positively influenced ticket sales and stock performance in the past.

How important is it?

The collaboration could lead to increased ticket sales and merchandise revenue. Marketing efforts like these generally drive short-term interest and can positively affect stock prices during a film's release period.

Why Short Term?

The promotional efforts coincide with the film's release, likely boosting short-term interest and sales. Historical examples show significant stock movements post film releases tied to successful marketing collaborations.

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Celebrate the spellbinding partnership with enchanting new drinks and a chance to win magical prizes , /PRNewswire/ -- Something magical is brewing at The Coffee Bean & Tea Leaf ®! In anticipation of the November 14 release of Lionsgate's Now You See Me: Now You Don't, the global specialty coffee and tea house is joining forces with the exciting film franchise for a captivating collaboration that blends cinematic wonder with flavorful indulgence. This exclusive partnership features limited-time iced teas that partner bold Swedish Berry tea with a twist of lemonade, juicy fruit flavors, and a magician's touch of glittering magic – complete with a sweepstakes that invites fans to immerse themselves in a world of mystery. The Coffee Bean & Tea Leaf® x Now You See Me: Now You Don’t In Now You See Me: Now You Don't, the Four Horsemen (Jesse Eisenberg, Woody Harrelson, Dave Franco, Isla Fisher) are back — to unite with a new generation of illusionists (Justice Smith, Dominic Sessa, Ariana Greenblatt) for their most global, high-stakes magical adventure yet. Their mission: Expose the corruption of Veronika Vanderberg (Rosamund Pike), a powerful diamond heiress with ties to arms dealers, traffickers, and warlords. Aided by the legendary Thaddeus (Morgan Freeman), the two generations of magicians must overcome their differences to try and defeat their cunning and dangerous adversary, in this magic-fueled heist filled with the franchise's signature twists, turns, and thrilling reveals — along with some of the most thrilling illusions ever captured on film. "At The Coffee Bean & Tea Leaf®, we've been part of the vibrant story of Los Angeles since 1963. From the start, we've built our legacy on handcrafted drinks that surprise and delight," said Tara Hinkle, President and Head of Americas at The Coffee Bean & Tea Leaf. "Our partnership with Now You See Me: Now You Don't brings that same sense of wonder to life, blending our L.A. heritage with a touch of movie magic." Starting now through November 28, guests of The Coffee Bean & Tea Leaf® can experience the magic firsthand with two exclusive drinks inspired by the film's legendary illusionists. The caffeine-free beverages include: Mango Magic Heist Tea – A mesmerizing mix of mind-melding mango, lemonade, Swedish Berry tea and magical glitter! Strawberry Shimmer Heist Tea – A dazzling blend of surprising strawberry, lemonade, Swedish Berry tea and magical glitter! "Fans of the Now You See Me franchise know that magic can be around any corner," said Angie Sharma, head of Global Partnerships and Brand Strategy for the Lionsgate Motion Picture Group. "With Now You See Me: Now You Don't about to take the Horsemen on their greatest heist yet, it's exciting to be sharing the magic with The Coffee Bean and Tea Leaf® customers with these delicious drinks—and watch them disappear." About the Sweepstakes: Get ready for a magical opportunity you won't want to miss. From October 15 to November 14, 2025, fans can enter the Now You See Me: Now You Don't & The Coffee Bean & Tea Leaf® Sweepstakes for the chance to win the ultimate grand prize: a VIP trip to the red-carpet premiere of Now You See Me: Now You Don't in New York City on November 10, 2025.But the magic doesn't end there. Each week through November 14th, more thrilling prizes will be revealed and awarded, giving fans even more chances to win big: First Prize: VIP trip to the Now You See Me: Now You Don't red carpet premiere in New York City on November 10th, 2025 Second Prize: An exclusive private watch party at Lionsgate Studios, your own behind-the-scenes experience at the home of movie magic Third Prize: A night at the movies with tickets to see Now You See Me: Now You Don't on the big screen Fourth Prize: Digital access and limited-edition swag, including streaming codes and official merchandise you won't find anywhere else Entering is easy - just visit The Coffee Bean & Tea Leaf's official landing page; found here or scan the QR code to complete a short form. You can also enter at participating The Coffee Bean & Tea Leaf® cafés. Open to legal residents of the Continental U.S. only. Full sweepstakes terms and conditions can be found here.Don't miss your chance to walk the red carpet and bring home a little magic. Learn more about the new beverages at www.coffeebean.com. Now You See Me: Now You Don't stars Jesse Eisenberg, Woody Harrelson, Dave Franco, Isla Fisher, Justice Smith, Dominic Sessa, Ariana Greenblatt, with Rosamund Pike, and Morgan Freeman. The film is directed by Ruben Fleischer from a screenplay by Seth Grahame-Smith and Michael Lesslie and Paul Wernick & Rhett Reese, with a story by Eric Warren Singer, based on characters created by Boaz Yakin & Edward Ricourt, and produced by Alex Kurtzman, p.g.a., Roberto Orci, and Bobby Cohen, p.g.a. About The Coffee Bean & Tea Leaf®  Founded in Southern California in 1963, The Coffee Bean & Tea Leaf® is a global specialty coffee and tea house that inspires new experiences through our flavors from around the world. We source the finest coffees and teas from local communities and then handcraft every beverage to bring out the freshest flavors. As the creator of The Original Ice Blended®, we continue to innovate to enable people everywhere to enjoy the classics as well as new flavors both in our cafés and at home. Headquartered in Asia and a business of the Jollibee Group of Companies, The Coffee Bean & Tea Leaf passionately operates in more than 1,100 locations across over 20 countries. For more information, visit www.coffeebean.com. About Lionsgate: Lionsgate (NYSE: LION) is one of the world's leading standalone, pure play, publicly-traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a premier talent management and production powerhouse at 3 Arts Entertainment and a more than 20,000-title film and television library, all driven by Lionsgate's bold and entrepreneurial culture.SOURCE The Coffee Bean & Tea Leaf WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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