The latest call to boycott Target is over its DEI rollback - MarketWatch

1. Target rolled back its diversity initiatives, prompting calls for a boycott. 2. Activists cite pressure from the Trump administration for Target's decision. 3. Boycott begins on February 1, coinciding with Black History Month. 4. Target's past DEI commitments were made after George Floyd's murder. 5. Recent boycotts against companies like Bud Light demonstrate potential sales impacts.