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The Literacy Alliance Receives $140,000 in Grants from Comcast to Support Digital Skills Training and New Testing Center in Fort Wayne

1. Comcast awarded $140,000 in grants to The Literacy Alliance. 2. Funds enhance digital skills for nearly 500 students in various programs. 3. Support includes a new mobile testing center and laptops for students. 4. These efforts are part of Comcast's $1 billion digital equity commitment. 5. The initiative aims to empower local communities through education.

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Why Bullish?

Comcast's investments in community education enhance its brand image and market positioning. Previous similar initiatives have often led to increased customer loyalty and positive corporate reputation.

How important is it?

The philanthropic efforts demonstrate Comcast's commitment to community development, influencing public perception and potential market outreach. Increased digital literacy may expand Comcast's customer base, positively impacting long-term revenue.

Why Long Term?

The ongoing investment in community education feeds into Comcast's long-term strategy for digital inclusion, potentially increasing their customer base. Long-term brand equity is built through sustained community engagement.

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Grant funding supports student futures and educational programing for digital equity , /PRNewswire/ -- Comcast announced it has awarded $50,000 and $90,000 grants, totaling $140,000, to The Literacy Alliance, a Fort Wayne-based community organization that works with children of all ages and adults to improve their literacy skills through free programs and services. Cathie Bledsoe, TLA's digital navigator, is pictured here teaching basic computer skills. She focuses on essential routines such as proper computer usage, logging in and out correctly, keeping devices updated, and practicing important security measures—like signing out of applications when finished. Comcast's first grant of $50,000 supports The Literacy Alliance's initiative to provide students with computer and internet skills training through Project Graduate and Project Connect. With this donation, nearly 500 students in as many as 7 Project Graduate and 12 Project Connect classrooms will have access to vital digital literacy information. Through Project Graduate, The Literacy Alliance offers classes that help adult students who wish to finish high school prepare for the high school equivalency (HSE) exam. Project Connect teaches English language skills to adults whose primary language is not English. Comcast's second grant of $90,000 supports the building of The Literacy Alliance's new mobile testing center. This mobile testing center includes the use of a dedicated bank of laptops, enabling students to test in a location familiar to them, and eliminate the need to travel to a different testing center."Supporting our students involves providing them with the resources and guidance they need to succeed and fostering an environment where they can thrive and achieve their educational goals," said Melinda Haines, CEO of The Literacy Alliance. "Our continued partnership and support from Comcast have transformed The Literacy Alliance's landscape to allow more students in new classrooms and expand digital skills." In 2023, Comcast donated 50 laptops and granted $50,000, offering an opportunity for every student to use a computer during The Literacy Alliance's classes. With these grants and donations, students will have increased skills for interviewing, oral and written communications, critical thinking, problem-solving, job acquisition, and transferable soft skills such as time management, dependability, teamwork and adaptability."Our partnership with The Literacy Alliance provides essential resources and opportunities for Fort Wayne residents to succeed. At Comcast, we believe in fostering a community where everyone has the chance to thrive," said Craig D'Agostini, Government External and Government Affairs, Comcast Heartland Region.The grants and laptop donations are a part of Project UP, Comcast's $1 billion commitment to advance digital equity and help create a future with limitless possibilities. About The Literacy Alliance  For more than 50 years, The Literacy Alliance has been fueled by a simple yet powerful truth: Literacy changes lives. Our mission is to empower people through education. But we are more than educators; we are catalysts for empowerment. Our free programs include, for adult learners, Project Graduate, which provides classes in Allen, Adams, and Wells Counties for those who wish to earn a high school equivalency diploma and Project Connect, an English language learners program serving individuals and employees in Allen County. Moreover, our commitment extends to our youngest learners in Allen County, who, through Project Reads, begin their inspiring journey toward reading proficiency and educational excellence.About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information. About Comcast Indiana With more than 1,100 local employees, Comcast Indiana (https://indiana.comcast.com/) has served customers in Indiana for more than four decades. In the last three years, we've invested more than $1.3 billion in Indiana, including capital expenditures, employee wages and benefits, taxes, charitable giving, and infrastructure upgrades. "Like" Comcast Indiana on Facebook by visiting @Comcast. "Follow" Comcast Indiana on X at @ComcastIN. Press Contacts Amy Pietzak 248-318-8905 [email protected]Samantha VanHoef 734-478-7118 [email protected]  SOURCE Comcast WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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