1. YouTube secures global rights to the Oscars from 2029 to 2033. 2. The Oscars will be available for free on YouTube and YouTube TV. 3. The deal strengthens YouTube's position in the live streaming competition. 4. Historically, the Oscars are among the most-watched telecasts yearly. 5. Google Arts & Culture will support Academy Museum exhibitions digital access.
FAQ
Why Bullish?
This deal enhances YouTube's content lineup, potentially increasing user engagement and ad revenue, similar to the positive impact seen with Amazon's exclusive NFL broadcasts.
How important is it?
The acquisition of Oscars rights represents a significant shift in premium live event streaming, enhancing YouTube's market position.
Why Long Term?
The partnership will attract viewership growth over several years, like when live streaming content gained popularity across platforms.