1. Oscars will move to YouTube in 2029, ending ABC broadcast. 2. The ceremony peaked at 19.7 million viewers in 2025, vital for ABC. 3. Streaming surpassed cable and broadcast in November, indicating audience shift. 4. YouTube's dominance in streaming could enhance Oscars' engagement. 5. Disney's ABC loses a significant program amid growing streaming trends.
FAQ
Why Bearish?
The loss of the Oscars represents a significant revenue decrease for Disney's ABC network, which has been heavily reliant on viewership for advertising revenue. Historically, loss of major broadcasting events has negatively affected network valuations, as seen when NBC lost major sports rights.
How important is it?
The article signals a notable shift in content consumption that could adversely affect DIS's broadcasting revenues and overall market presence. Loss of iconic events is significant at a time when DIS needs to boost its streaming and content strategy.
Why Long Term?
The transition to YouTube may take years to fully play out, impacting ad revenues and the overall brand of ABC. Long-term viewer habits shifting to streaming can reduce demand for cable broadcasts rather than a quick recovery.