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The Walt Disney Company Launches Inaugural, Company-Wide “Disney Week of Wishes” Campaign to Celebrate World Wish Day With Make-A-Wish

1. Disney launches 'Disney Week of Wishes' to celebrate Make-A-Wish partnership. 2. Unique events are planned, enhancing Disney's brand image and community involvement.

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FAQ

Why Bullish?

This initiative strengthens Disney’s brand loyalty and community ties, akin to previous successful philanthropic campaigns which positively influenced stock performance.

How important is it?

This event enhances customer engagement and brand loyalty, vital for revenue, hence influencing stock price.

Why Short Term?

The campaign's immediate positive sentiment will likely boost brand perception, influencing ticket sales and customer engagement in the near term.

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BURBANK, Calif.--(BUSINESS WIRE)--Today, The Walt Disney Company (NYSE: DIS) kicks off a weeklong company-wide campaign to celebrate its 45-year relationship with Make-A-Wish® by launching the first ever “Disney Week of Wishes.” During this unprecedented week, Disney is honoring World Wish Day on April 29 by sharing unique wishes selected by Make-A-Wish kids that only Disney can make come true. This includes a wish-granting moment on American Idol, a Princess-themed ball for nearly 50 families.

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