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The World Is Yours to Build: McDonald's USA Unlocks A Minecraft Movie Meal and Happy Meal

1. McDonald's launches limited-time Minecraft-themed meals and collectibles starting April 1. 2. The partnership capitalizes on the upcoming 'A Minecraft Movie' release. 3. Meals include exclusive collectibles and digital game access on the Happy Meal. 4. Unique sauces and toys cater to the youthful gaming demographic. 5. This campaign merges McDonald's branding with popular gaming culture.

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Why Bullish?

The marketing strategy targets younger audiences, potentially increasing sales. Similar past campaigns have resulted in positive revenue boosts for MCD.

How important is it?

This collaboration with Minecraft taps into a substantial market segment, increasing brand visibility and engagement. The potential for spillover effects into future collaborations could solidify MCD's presence in the gaming community.

Why Short Term?

Sales will likely see an immediate increase during the promotional period of the meals. A historical parallel includes the successful Pokémon collaboration leading to short-lived but significant revenue spikes.

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Fans can enter creative mode ahead of the film's release with a new, limited-time meal and Happy Meal, both of which include collectibles, gaming exclusives & more, /PRNewswire/ -- From crafting pixel-perfect replicas of our Golden Arches and world-famous menu items, to stacking block upon block into full-on restaurants, fans have been building their love for McDonald's into Minecraft for years. Now, inspired by their imagination – and the global big screen adventure, A Minecraft Movie, debuting in theaters April 4 – we're bringing the game's cinematic world to McDonald's. Introducing, A Minecraft Movie Meal and A Minecraft Movie Happy Meal, dropping together for the first time ever at McDonald's restaurants nationwide. From crafting pixel-perfect replicas of our Golden Arches and world-famous menu items, to stacking block upon block into full-on restaurants, fans have been building their love for McDonald’s into Minecraft for years. Now, inspired by their imagination – and the global big screen adventure, A Minecraft Movie, debuting in theaters April 4 – we’re bringing the game’s cinematic world to McDonald’s McDonald's A Minecraft Movie Meal and Happy Meal are available at US restaurants nationwide for limited time starting April 1. Starting April 1, for a limited time, McDonald's is entering the portal for an epic collaboration, and the meals are only the beginning. Fans can also take their creativity to the next level with access to digital experiences, custom-designed collectibles and much more – only at McDonald's. Build Your World...And Your Meal A Minecraft Movie Meal features your choice of a Big Mac® or 10-pc. Chicken McNuggets® plus medium fries and a drink, and a limited-edition collectible. Fans who enjoy the 10-pc. Chicken McNuggets Meal also get to spice things up with Nether Flame Sauce – a limited-edition hot sauce inspired by The Nether – with crushed red pepper and flaming cayenne, balanced with hints of garlic and sweetness. Fans who want an extra kick can also add the sauce to their favorite McDonald's order. Families and our youngest fans can also enjoy A Minecraft Movie Happy Meal featuring one of 12, film-inspired figurines or Block World toys. Every Happy Meal comes with a scannable code to unlock an exclusive digital game where players can complete their very own quest in the A Minecraft Movie world on www.happymeal.com.Mine for Exclusive Collectibles and In-Game ExperiencesA Minecraft Movie Meal stars one of six collectibles inspired by some of McDonald's most beloved characters and menu items, and popular A Minecraft Movie treasures - collect them all to stock up your inventory. Each collectible comes with a matching card and a code that fans can redeem to unlock the corresponding, exclusive skin in the Minecraft Marketplace.1 Big Mac Crystal - Mined from the sea of special sauce, this precious block derives its radiant shine from melty cheese and a toasty sesame seed bun. Birdie Wings - Keep your eye to the sky or you might miss the early bird soaring high above the clouds with a rare pair of elytra wings. Fry Helmet - Forged from the iconic French Fry box, this enchanted helmet is rumored to protect you from friends stealing your last Fry. Grimace Egg - Emerging from the depths of a purple shake, this magical Grimace mob gets its shape from the most coveted egg of them all. Soda Potion - The electrifying effect of this potion is as mysterious as its recipe: an accidental combo of fantastic fizzy flavors. Zombie Hamburglar - Little is known about this hungry mob who spawns late at night and wanders all biomes in search of hamburgers. Every A Minecraft Movie Meal purchased through the McDonald's App also gives fans an in-game bonus at no cost. Fans will receive a one-time redeemable code to unlock the McDonald's Add-On pack in Minecraft, which includes additional components to your gameplay such as McDonaldland characters, builds and tools."When approaching any partnership, we look for the authentic role our brand can play in it. McDonald's fans had already created a presence in the Minecraft game long before the opportunity to partner with the new film," said Jennifer "JJ" Healan, McDonald's VP, U.S. Marketing, Brand, Content & Culture. "So, we built upon what they started and created a totally immersive experience, custom A Minecraft Movie Meals in our restaurants, and collectibles that unlock unique in-game features. What's special about this campaign is that every component will feel recognizable to both fan bases— a true merging of the McDonald's and Minecraft universes."So, join us on a legendary adventure and head to your local McDonald's for A Minecraft Movie Meal or Happy Meal starting April 1, while supplies last.About McDonald's McDonald's is the world's leading global foodservice retailer with over 40,000 locations in over 100 countries. Approximately 95% of McDonald's restaurants worldwide are owned and operated by independent local business owners. All marks and trademarks are the property of their respective owners. All rights reserved.About A Minecraft MovieWarner Bros. Pictures and Legendary Pictures Present A Vertigo Entertainment/On The Roam/Mojäng Studios Production, A Jared Hess Film, A Minecraft Movie. The film will be distributed by Warner Bros. Pictures worldwide and by Legendary East in China and released only in theaters and IMAX in North America on April 4, 2025, and internationally beginning April 2, 2025.[1] At participating McDonald's for a limited time. While supplies last. Must opt in to email and Rewards before purchase. ©2025 McDonald's ©2025 WBEI and Legendary. © Mojang AB. Terms apply. See minecraft.net/mcdonalds. Minecraft (purchased separately) with Minecraft Marketplace required. Internet access and Microsoft account required.Media contact:McDonald's USA[email protected]SOURCE McDonald's WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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