Trump's trade war is giving renewed importance to advertising Upfronts

1. Media giants are facing economic uncertainty in advertising pitch season. 2. Streaming profitability is increasing, while pay-TV subscribers are declining. 3. Live sports remain a key advertising category amid competition from digital platforms. 4. Advertisers focus on targeted spending due to economic volatility and tariffs. 5. Traditional TV ad spending may decline but streaming spending expected to grow slightly.