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UFC® Announces Comprehensive Multiyear Partnership With Meta

1. UFC partners with Meta for enhanced fan engagement using advanced technologies. 2. Collaboration targets hundreds of millions of UFC fans globally.

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Why Bullish?

This partnership could significantly increase UFC's fan engagement and revenue, affecting TKO positively. Historically, similar partnerships have led to increased brand visibility and market interest.

How important is it?

The article discusses a strategic partnership that enhances TKO's marketability and engagement, likely driving future revenue. Its significance is amplified by the stature of both entities involved.

Why Long Term?

The multiyear nature of the partnership suggests sustained impact on TKO's growth and fan base expansion. Long-term technological collaborations typically result in gradual and compounding benefits.

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METADISAMZN
LAS VEGAS--(BUSINESS WIRE)--UFC®, the world's premier mixed martial arts organization and part of TKO Group Holdings (NYSE: TKO), today announced a multiyear partnership with Meta to leverage its leading technologies to deliver unprecedented engagement with hundreds of millions of UFC fans around the world. As UFC's first Official Fan Technology Partner, Meta will collaborate with UFC to use Meta's technology platforms, services, and products, including Meta AI, Meta Glasses, Meta Quest, Facebo.

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