1. UFC releases action figures on Amazon, expanding collector market appeal. 2. Figures feature popular fighters like Conor McGregor and Alexa Grasso. 3. UFC's collectibles tap into 'kidult' and collector demographics. 4. The launch could boost merchandise sales and brand loyalty. 5. PMI collaborates with UFC for high-quality toy production.
Merchandise expansions typically drive revenue, as seen with collectible spikes in similar markets. Historical data shows that product launches in collectibles lead to significant fan engagement and sales boosts.
New product launches can significantly affect sales and brand perception. With a growing fanbase and effective marketing, the potential positive effects on TKO's stock price are notable.
Immediate sales increase anticipated from successful merchandise launch, but effects may stabilize. Previous UFC merchandise releases demonstrate rapid initial revenue growth that could stabilize over time.
Bring the world-famous Octagon home with authentic fighters, iconic matchups, and collector-grade packaging this fall
TEL AVIV, Israel, Oct. 16, 2025 /PRNewswire/ -- UFC Octagon Fighters action figures and collectibles are now available on Amazon. Officially licensed by UFC, the world's premier mixed martial arts organization, and developed by global toy and collectibles manufacturer PMI, the line expands UFC's footprint in the growing kidult and collector market. Starting today, fans can collect stylized, high-impact representations of the most dominant UFC athletes.
UFC and PMI have been building momentum for the licensed collectibles line, starting with the debut of the mystery UFC Punching Bag Capsules in May 2025, followed by the August launch of the UFC Action Figures and the Noche UFC Legendary Kit at Walmart USA. Fans can now look forward to the latest releases on Amazon, which include:
UFC 4.5-Inch Articulated Action Figure 1-Pack
UFC 4.5-Inch Articulated Action Figures Legendary Fights 2-Pack
Available on Amazon HERE
2.5-inch Collectible Fighters
Available on Amazon HERE
"This collection highlights fighters who've made their mark through heart, precision, and relentless energy," said Omer Dekel, CEO of PMI. "We're proud to continue our partnership with UFC to bring a range of figures built with that same spirit and deliver something worthy of the athletes they represent."
With premium design, authentic detail, and accessible pricing, the line delivers a fresh collectible experience for passionate UFC fans and adult collectors alike. The full lineup is now available on Amazon.com while supplies last.
About UFC®
UFC® is the world's premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 318 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while distributing programming to more than 950 million broadcast and digital households across more than 210 countries and territories. UFC's athlete roster features the world's best MMA athletes representing more than 75 countries. The organization's digital offerings include UFC FIGHT PASS®, one of the world's leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE:TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.
About PMI
Established in 1995, PMI is a leading global manufacturer specializing in licensed products for the gaming and entertainment sectors. Rooted in the belief that everyone deserves access to the joy of play, PMI brings beloved intellectual properties to life through high-quality, innovative, and affordable toys and collectibles available in over 130 countries. Its portfolio features top brands including Fuggler, Stumble Guys, UFC, Naruto Shippuden, and many more.
For the latest news and product launches, follow PMI on social: Instagram (@pmi_toys), Facebook (@pmiltd), X (@pmitoys) and TikTok (@pmi_toys).
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SOURCE PMI