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United partners with Spotify to add streaming audio to seatback screens

1. Spotify launches curated playlists on United Airlines seatback screens. 2. This is Spotify's first inflight feature for video and audiobooks. 3. The collaboration aims to enhance passenger entertainment at 35,000 feet. 4. Passengers will soon access Spotify via personal devices in future flights.

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FAQ

Why Bullish?

This partnership enhances Spotify's brand visibility and market penetration, akin to Netflix's airline collaborations, which boosted subscriber growth.

How important is it?

The partnership with United Airlines may strengthen Spotify's market position and attract new users, which is crucial as the streaming industry matures.

Why Long Term?

The ongoing collaboration can result in sustained user engagement and potential subscription growth as inflight content consumption rises.

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