Universal's 'Wicked: For Good' creates a unique marketing challenge
1. Universal's 'Wicked' earned over $700 million globally, breaking records. 2. Marketing for 'Wicked: For Good' focuses on engagement from existing fans. 3. Academy Awards nominations boost promotional efforts for the sequel. 4. Strategic release timing aims to maximize box office performance. 5. Cinemas leverage past success to attract audiences for the new film.