1. Upper Deck signed a licensing deal with TGL for trading cards. 2. TGL, presented by SoFi, features PGA TOUR stars, enhancing brand visibility. 3. The league's second season starts on Dec. 28, increasing viewer engagement. 4. Trading cards highlight top players, including Tiger Woods, attracting collectors. 5. Market momentum for SoFi may grow through TGL's innovative experiences.
FAQ
Why Bullish?
The increased exposure of SoFi via TGL's innovative approach can lead to higher brand recognition, akin to the success seen by other sponsorships in high-profile sports leagues.
How important is it?
The collaboration showcases SoFi's commitment to innovation and connects it with a lucrative market segment, thereby enhancing its overall value proposition.
Why Long Term?
As TGL gains traction and fan base grows, SoFi's sustained visibility may translate into long-term brand loyalty and increased customer engagement over multiple seasons.
Upper Deck Partners with TGL Presented by SoFi for Trading Card License Agreement
CARLSBAD, Calif. and ORLANDO, Fla. — December 8, 2025 — Upper Deck, the leading name in sports and entertainment collectibles, has announced a new exclusive license agreement with TGL, the innovative primetime team golf league. This partnership will launch the league's first trading cards, offering fans a unique way to engage with their favorite golfers through Upper Deck’s collectible products. The agreement includes both digital and physical trading cards, featuring a debut e-Pack release that is available now, celebrating TGL’s inaugural season and its standout players.
Innovation and Engagement in Golf Collectibles
“For over 25 years, Upper Deck has celebrated golf's greatest players and significant historical moments through premium collectibles,” stated Jason Masherah, President of Upper Deck. “Our commitment to innovation makes this collaboration with TGL a natural fit, as we aim to enhance how fans experience the sport of golf.”
TGL's Second Season Details
TGL’s second season is set to kick off on Sunday, December 28, 2025 at 3 p.m. ET on ABC, marking the league's debut on a major broadcast network. Fans can commemorate the league's exciting first season through the newly released trading cards, available exclusively on e-Pack. The trading card checklist includes:
- Tiger Woods and Max Homa (Jupiter Links Golf Club)
- Hideki Matsuyama (Boston Common Golf)
- Collin Morikawa and Sahith Theegala (Los Angeles Golf Club)
- Billy Horschel and Lucas Glover (Atlanta Drive GC)
- Wyndham Clark (The Bay Golf Club)
- Roger Steele, TGL’s in-venue emcee
In addition to these cards, collectors will have the chance to obtain moment-based inserts from the 2025 season, playoffs, and Finals, along with autographed cards.
Driving Fan Engagement Through Collectibles
“Following an electrifying first season, partnering with Upper Deck to introduce the league's inaugural trading card collectibles is a fantastic opportunity to enhance fan engagement,” expressed Yared Alula, Senior Vice President of Business and Legal Affairs at TGL. “Upper Deck's unmatched reputation for delivering exceptional collecting experiences, along with their long-standing relationships with elite athletes, aligns seamlessly with our goal of bringing fans closer to the game.”
Looking Ahead: What Fans Can Expect
As TGL gears up for its second season, both fans and collectors can look forward to more offerings from Upper Deck that celebrate the league's most memorable moments. To stay updated on the latest news, fans can visit UpperDeck.com.
About Upper Deck
Upper Deck is a global leader in creating trading cards, memorabilia, and other collectibles that fulfill the experiences fans desire. The company has established an industry standard for quality, authenticity, and innovation. With a mission to enhance connections between fans and their favorite athletes, Upper Deck continues to provide exclusive products through its digital trading ecosystem. Interested parties can follow the company on their social media pages for updates and product releases.
About TGL Presented by SoFi
TGL, presented by SoFi, was created by TMRW Sports and features six teams of top PGA TOUR players, with notable co-founders Tiger Woods and Rory McIlroy. The league emphasizes fast-paced team golf in a primetime setting, with the SoFi Center serving as its high-tech venue located at Palm Beach State College in Florida. TGL's inaugural season concluded in March 2025, culminating in the awarding of the SoFi Cup to the champion, Atlanta Drive GC. The league has already received accolades, including the Sloan MIT Sports Analytics Conference’s Alpha Award for Best Sports Innovation.
To discover more about TGL, its teams, and competitive format, visit TGLGolf.com.
Media Contacts
For Upper Deck: Nico Curro, nicole@carvecomms.com
For TGL presented by SoFi: Adam Freifeld, Adam.Freifeld@TMRWSportsGroup.com