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USA TODAY Announces Studio IX: A Multimedia Women's Sports Hub

1. USA TODAY launches Studio IX to promote women's sports coverage. 2. This initiative may enhance audience engagement and advertising revenue for GCI.

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Why Bullish?

The launch of Studio IX could attract advertisers and new audiences, similar to successful content verticals in the sports sector that increased viewership.

How important is it?

The creation of Studio IX aligns with trends towards diverse sports coverage, likely increasing monetization opportunities and brand loyalty.

Why Long Term?

The project aims to build a sustained audience over time, akin to ESPN's success with targeted sports programming.

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NEW YORK--(BUSINESS WIRE)--USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), announced the launch of USA TODAY Studio IX, a centralized content vertical highlighting the power and momentum of female athletes through news, events, multimedia content and more across various women's sports and leagues. USA TODAY Studio IX features comprehensive women's sports coverage including the WNBA, college sports, soccer, high school sports, WTA, LPGA, Olympic sports and more from across the USA TODAY Networ.

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