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UserTesting Partners with LinkedIn to Elevate Trust and Transparency in Panel Management

1. UserTesting integrates with 'Verified on LinkedIn' to enhance participant feedback authenticity. 2. This move aims to improve trust and data integrity in experience research.

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FAQ

Why Bullish?

This integration positions UserTesting as a leader in addressing panel fraud, enhancing its competitive edge. Historically, developments that improve trust can lead to increased client acquisition and retention.

How important is it?

The integration with a high-profile platform like LinkedIn can significantly bolster UserTesting's market reputation and service credibility, potentially impacting their stock positively.

Why Short Term?

The immediate benefits of enhanced trust and data integrity will likely attract clients swiftly, similar to past instances where trust enhancements led to rapid client growth.

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LINKSPLKDATA
SAN FRANCISCO--(BUSINESS WIRE)--UserTesting, the leading provider of human insights for the enterprise, today announced a new integration with ‘Verified on LinkedIn', giving companies even greater confidence in the authenticity of participant feedback. This strategic integration is part of UserTesting's broader effort to raise the industry standard for trust, transparency, and data integrity in experience research and insights. As panel fraud and misrepresentation continue to be challenges acro.

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