Versant strikes multiyear media deal with League One Volleyball
1. Comcast's spinoff Versant secured a media rights deal with League One Volleyball. 2. Versant's USA Network will broadcast LOVB's primetime matches weekly. 3. Women's volleyball is witnessing significant growth in viewership and participation. 4. Versant's strategy includes expanding women's sports rights, adding to their existing portfolio. 5. The popularity of volleyball may enhance Versant's valuation prior to their spinoff.