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VideoAmp and Warner Bros. Discovery Sign Multi-Year Deal to Advance Measurement and Currency Innovation

1. WBD expands partnership with VideoAmp for enhanced advertising solutions. 2. The agreement supports WBD's multi-platform campaign optimization strategies.

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FAQ

Why Bullish?

The expansion with VideoAmp suggests improved ad performance and revenue for WBD. Historically, partnerships enhancing advertising capabilities have positively influenced stock performance.

How important is it?

The partnership with VideoAmp is significant for WBD’s advertising strategies and potential revenue growth.

Why Short Term?

The immediate effects on advertising strategies could lead to increased revenue soon. Companies often see prompt returns on such strategic partnerships.

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DISNFLXAAPL
NEW YORK--(BUSINESS WIRE)--Today, VideoAmp, a leading advertising technology company, announced a multi-year agreement with Warner Bros. Discovery, Inc. (Nasdaq: WBD) to expand their longstanding relationship and continue delivering currency optionality to the advertising marketplace. As part of the agreement, Warner Bros. Discovery (WBD) will leverage VideoAmp's advanced data and measurement solutions across linear, digital, and cross-platform campaigns to support planning, optimization, and c.

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