Walmart is getting a bump from a surprising cohort: Wealthier shoppers

1. Walmart's upper-income shoppers drove 75% of market share gains last quarter. 2. E-commerce growth sustained by affluent customers, boosting higher-margin product sales. 3. Walmart+ membership shows strong growth, enhancing customer loyalty and convenience. 4. Store remodels and new branding attract wealthier shoppers while maintaining low-price appeal. 5. Walmart still trails competitors in affluent shopper share but excels in groceries.