Walmart, MLS ink partnership to capitalize on growing U.S. soccer fandom

1. Walmart partners with MLS to enhance brand presence among U.S. soccer fans. 2. The partnership targets a younger, diverse customer base, vital for Walmart's growth. 3. MLS is seeing rising sponsorship revenues, fueled by global soccer interests. 4. Walmart will feature soccer prominently in stores and online shopping experiences. 5. A dedicated soccer landing page on Walmart's site will boost merchandise sales.