Walmart's Marketplace boom: How lax vetting came with identity theft and fakes
1. Walmart's marketplace faces scrutiny over counterfeit products and lax seller vetting. 2. Recent investigations linked 43 fraudulent seller accounts to safety risks for consumers. 3. Walmart's U.S. digital sales have turned profitable but come at the cost of oversight. 4. Counterfeit health products raise brand trust issues, impacting Walmart's reputation. 5. New regulation may hold platforms liable, increasing pressure on Walmart's policies.