Warner Bros Discovery considers going up for sale as potential buyers show interest
1. WBD considers selling the entire company or splitting Warner Bros and Discovery. 2. CEO David Zaslav notes increased market recognition of WBD's asset value. 3. The company shares surged nearly 10% following M&A speculation. 4. WBD rejected an offer of $20 per share from Paramount Skydance. 5. Strategic alternatives for asset value maximization are under review.