Warner Bros. Discovery revives HBO Max branding in bid for more subscribers
1. WBD is rebranding Max back to HBO Max this summer. 2. The iconic HBO brand aims to boost subscriber growth globally. 3. CEO Zaslav promises premium content like HBO’s best series. 4. WBD previously dropped the HBO name, facing audience backlash. 5. Streaming growth is vital for WBD amid declining cable subscriptions.