Warner Bros. Discovery's HBO Max is raising its prices across all plans
1. WBD's HBO Max is increasing subscription prices across all plans. 2. Price hikes range from $1 to $2, effective immediately for new subscriptions. 3. CEO Zaslav indicated plans for price increases and crackdown on password sharing. 4. WBD has 125.7 million paying subscribers as of June 30. 5. The company plans to split into two public entities by 2026.