1. Wayfair's Way Day begins April 26 with discounts up to 80%. 2. Flash deals will update every 24 hours during this three-day event. 3. Key brands involved include Blackstone, Samsung, and Keurig. 4. Wayfair generated $11.9 billion in revenue in 2024. 5. Rewards members get early access and earn 5% back on purchases.
Wayfair's Way Day could significantly boost sales and customer engagement, similar to past events.
Way Day is a major sales event, indicating strong revenue potential and customer interest.
The upcoming Way Day event is likely to generate immediate sales spikes, impacting Q2 figures.
BOSTON, April 17, 2025 /PRNewswire/ -- Wayfair Inc. (NYSE:W), the destination for all things home, today announced that its annual Way Day will kick off on Saturday, April 26 at 12 a.m. ET. The global three-day sale is Wayfair's biggest event of the year. Way Day runs online and in-stores for Wayfair, AllModern, Birch Lane, and Joss & Main, with additional Pro-exclusive deals available for Wayfair Professional members.
As customers look for smart ways to upgrade their homes, Way Day arrives at the perfect time – offering exceptional savings across trusted brands like Blackstone, Samsung, Keurig, Serta and Bissell. New flash deals will drop every 24 hours, and Wayfair customers will find epic savings on thousands of our Verified items – handpicked by our product specialists for their outstanding quality and value. Wayfair Rewards members enjoy early access and earn 5% back on every purchase.
"We know that now, more than ever, customers are looking to make thoughtful choices when it comes to their homes," said Wayfair's President of Commercial and Operations, Jon Blotner. "Way Day is our moment to help them do just that – with unbeatable deals, incredible selection, and the convenience of free and easy delivery. Whether it's tackling spring organization, upgrading an outdoor space, or finding that perfect finishing touch, Way Day helps customers create spaces they love with value they feel good about."
This Way Day, customers will find a number of ways to save:
Wayfair is the destination for all things home, and we make it easy to create a home that is just right for you. Whether you're looking for that perfect piece or redesigning your entire space, Wayfair offers quality finds for every style and budget, and a seamless experience from inspiration to installation.
Wayfair's family of brands includes:
Wayfair generated $11.9 billion in net revenue for the year ended December 31, 2024 and is headquartered in Boston, Massachusetts with global operations.
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*Additional shipping charges may apply for Alaska, Hawaii, and U.S. Territories. Due to shipping constraints, non-standard items such as flooring or specific large fixtures might not be eligible for free shipping.
SOURCE Wayfair Inc.