Why Disney Was Willing to Relinquish a 10% Stake in ESPN to the NFL
1. Disney plans ESPN to acquire NFL media assets for equity stake. 2. The deal's terms require approval from NFL team owners. 3. ESPN aims to strengthen NFL content for new streaming service. 4. ESPN's cable subscriber base has significantly declined since 2011. 5. Analysts estimate the NFL's media assets' value between $2.5 billion to $3 billion.