Why Netflix's ad plan is set to be a key growth engine for the streamer this year
1. Netflix gained a record new subscribers in Q4 2024, fueled by ads. 2. The ad tier reached 70 million global users, comprising 55% of new sign-ups. 3. Ad revenue doubled in 2024, with expectations to double again in 2025. 4. Netflix's churn rate remains low, supporting subscriber retention with its ad plan. 5. Ad-supported tier may lead to upgrades to higher-priced subscriptions.