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WILLIAMS-SONOMA, INC. ANNOUNCES STRATEGIC ACQUISITION TO EXPAND IN DORM MARKET

1. Williams-Sonoma acquires Dormify's intellectual property for targeted growth. 2. The move aims to capture market share among young adults. 3. Relaunch of Dormify is expected in 2026. 4. Acquisition aligns with WSM's long-term growth strategy. 5. Integrating Dormify into WSM will leverage operational excellence and digital expertise.

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FAQ

Why Bullish?

The acquisition enhances WSM's brand portfolio, targeting a growing demographic. Previous acquisitions have driven growth, indicating positive momentum.

How important is it?

The strategic acquisition could drive growth in targeted market segments, positively affecting revenue.

Why Long Term?

The strategy aims for long-term demographic reach, with a relaunch set in 2026. Strategies generally take time to yield significant results.

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- SAN FRANCISCO--(BUSINESS WIRE)--Williams-Sonoma, Inc. (NYSE: WSM) the world’s largest digital-first, design-led and sustainable home retailer, announced today the acquisition of the intellectual property of Dormify, a trusted online retailer and content resource for college students and young adults seeking curated, space-saving home solutions. This strategic acquisition reinforces Williams-Sonoma, Inc.’s ongoing commitment to long-term growth and showcases the company’s ability to pursue targeted opportunities that capture market share and unlock white space across key demographic and lifestyle segments. “The acquisition of Dormify’s intellectual property aligns with our strategy to build and acquire brands that meet customers at every stage of life across various aesthetics,” said Laura Alber, President and CEO of Williams-Sonoma, Inc. “We look forward to integrating our operational excellence, in-house design capabilities, digital expertise, and world-class customer service into Dormify to accelerate the brand’s growth and scale its reach.” Williams-Sonoma, Inc. will relaunch Dormify in 2026. ABOUT WILLIAMS-SONOMA, INC. Williams-Sonoma, Inc. is the world’s largest digital-first, design-led and sustainable home retailer. The company’s products, representing distinct merchandise strategies — Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow — are marketed through e-commerce websites, direct-mail catalogs and retail stores. These brands are also part of The Key Rewards, our loyalty and credit card program that offers members exclusive benefits across the Williams-Sonoma family of brands. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom, offer international shipping to customers worldwide, and have unaffiliated franchisees that operate stores in the Middle East, the Philippines, Mexico, South Korea and India, as well as e-commerce websites in certain locations. FORWARD-LOOKING STATEMENTS This press release contains forward-looking statements that involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or are proven incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. Such forward-looking statements include statements relating to Williams-Sonoma, Inc.’s acquisition of Dormify’s intellectual property, the anticipated benefits of the acquisition, the ability to integrate the company’s operations into Dormify, the anticipated growth and scalability of the Dormify brand, and the timing of the relaunch of Dormify. These forward-looking statements are based on current expectations and involve risks and uncertainties. The risks and uncertainties that could cause the company’s results to differ materially from those expressed or implied by such forward-looking statements include the risks that: the company may be unable to achieve the anticipated benefits of the transaction; initiatives with Dormify may distract management from other operations; customer loss and business disruption (including, without limitation, difficulties in maintaining relationships with Dormify customers until the relaunch) may be greater than expected; and other risks and uncertainties described more fully in our public announcements, reports to stockholders and other documents filed with or furnished to the SEC, including our Annual Report on Form 10-K for the fiscal year ended February 2, 2025 and all subsequent quarterly reports on Form 10-Q and current reports on Form 8-K. All forward-looking statements in this press release are based on information available to us as of the date hereof, and the company assumes no obligation to update these forward-looking statements. WSM-PR More News From Williams-Sonoma, Inc.

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