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Wingstop Drops Exclusive Meal with Massive Brand Fan and Basketball Icon, Paige Bueckers

1. Wingstop collaborates with basketball star Paige Bueckers for marketing campaign. 2. Fans can order Bueckers' exclusive meal lineup through Wingstop's platforms. 3. Paige has promoted Wingstop by famously spending $540 for her teammates. 4. The partnership targets her large fan base to drive sales and engagement. 5. Wingstop aims to establish itself as a top global restaurant brand.

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FAQ

Why Bullish?

The collaboration could enhance brand awareness and attract new customers, similar partnerships have previously boosted sales for restaurant chains.

How important is it?

The proactive strategy of involving a high-profile athlete fosters customer engagement, likely increasing sales.

Why Short Term?

Current promotions and brand collaborations typically yield immediate boosts in sales and customer engagement.

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#1 Draft Pick teams up with #1 Wings in the Nation* to debut Rookie Draft Class campaign, /PRNewswire/ -- Wingstop (NASDAQ: WING) is pumped to announce its collaboration with one of the brand's biggest flavor fans and 2025's #1 basketball draft pick, Paige Bueckers. She is the first of Wingstop's star-studded Rookie Draft Class – a roster of rising sports stars who bring serious flavor to their games and their Wingstop orders – and now fans can order just as Paige does, with her exclusive meal. Fans can now order Wingstop’s exclusive meal, the Paige Bueckers’ Flavor Lineup. Paige is the first athlete to be announced in Wingstop’s star-studded Rookie Draft Class. As a lifelong fan who now lives in Wingstop's hometown of Dallas, Paige has repped her love for the brand for years, famously ordering $540 of Wingstop for her teammates after their national championship win. "Wingstop has always been part of my routine. Whether it's a late-night craving or a big win on the court, Wingstop hits every time," said Paige Bueckers. "People always ask about my go-to order, and I'm hyped to say that now they can order exactly as I do when I pull up to Wingstop with my friends and teammates." To celebrate the partnership, fans can now order Paige Bueckers' Flavor Lineup**, featuring her personal favorites: 6 OG Hot classic wings 6 Hickory Smoked BBQ boneless wings 2 Garlic Parmesan crispy tenders Large seasoned fries 2 ranch dips "Paige is a baller – not just because she's one of Wingstop's biggest fans, but because she brings her own unique flavor to the game," said Wingstop's Chief Revenue Officer, Mark Christenson. "People have been following her every move, and now, fans can order just as Paige does when she's craving Wingstop. Teaming up with Paige and the next generation of elite athletes – who always bring the flavor – was a no-brainer."Fans can order Paige Bueckers' Flavor Lineup now at Wingstop.com or in the Wingstop app, for a limited time.*Source: Circana, LLC, CREST®, Commercial Foodservice, Chicken Wings by Outlet, Servings Share, March 2024 – February 2025.**See Wingstop.com/Offers for full details.About Wingstop Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises more than 2,650 restaurants worldwide – with 98% of the total restaurant count owned by brand partners. Dedicated to Serving the World Flavor, the Flavor Experts offer cooked-to-order and hand sauced-and-tossed classic and boneless wings, tenders and chicken sandwiches, in fans' choice of 12 bold, distinctive flavors, with signature sides and iconic housemade ranch and bleu cheese dips. With approximately $5 billion in system-wide sales in fiscal 2024, 21 consecutive years of same-store sales growth and a vision to become a Top 10 Global Restaurant Brand, Wingstop was recently named the Official Chicken Partner of the NBA. Learn more at wingstop.com or follow @Wingstop on X, Instagram, Facebook and TikTok.Media ContactMaddie Lupori[email protected]SOURCE Wingstop Restaurants Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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