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PARA
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Women’s March Madness teams are being paid for the first time — but they’re splitting $200 million less than the men - MarketWatch

1. NCAA March Madness revenue projected at nearly $1 billion this year. 2. Women's teams now included in payouts, but still receive significantly less. 3. Men's tournament earns $1.1 billion from media rights; women's earn $65 million. 4. Record viewership for women’s March Madness, surpassing men's championship game ratings. 5. Pay disparity between men’s and women’s teams persists, likely due to long-term TV deals.

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FAQ

Why Bullish?

Increased viewership and revenue opportunities may enhance advertising value, benefiting PARA's broadcasting segment.

How important is it?

The NCAA’s changing landscape in media rights and revenue distribution can influence stock performance positively for PARA.

Why Long Term?

The increasing popularity of women's sports suggests ongoing growth potential affecting future media rights and revenues.

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