YouTube's NFL Broadcast Will Test Platform's Ability to Handle Live Sports
1. YouTube's live NFL game broadcast tests its programming strategy. 2. Success could enhance GOOG's advertising and subscription revenue streams.
FAQ
Why Bullish?
If successful, live sports streaming can significantly boost user engagement and ad revenues, paralleling how Amazon benefited from NFL rights and their impact on Prime subscriptions.
How important is it?
The ability to successfully stream live sports could enhance GOOG's competitive position and market viability, making it important for investors.
Why Short Term?
Immediate results from viewership can influence quarterly earnings, as seen with Disney's ESPN during NFL season boosts.