YouTube targets TV dollars with NFL deal, bingeable ‘shows' from creators

1. YouTube expands NFL partnership to attract more TV ad dollars. 2. Streaming the NFL's first Friday game in 2025-2026 enhances its live broadcasting. 3. Creators can organize content into bingeable seasons and episodes for TV. 4. YouTube has dominated U.S. streaming watch time for two years. 5. New shoppable TV tools will enhance advertising revenue opportunities.