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YouTube tops Disney and Netflix in TV viewing, Nielsen finds

1. YouTube dominates TV viewing with 12.4% share, overtaking top companies. 2. Disney's share stands at 10.7%, indicating competitive pressure. 3. YouTube's primary device for viewing is TVs, enhancing its market position. 4. NFL streaming agreement could further elevate YouTube's TV share. 5. Nielsen report shows increasing rivalry in the media landscape.

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FAQ

Why Bearish?

YouTube's rising dominance poses a threat to Disney’s market share. Historical instances show similar trends (e.g., Netflix outpacing traditional cable).

How important is it?

The growing market share of YouTube directly impacts Disney's viewership and ad revenue, making this article significant.

Why Short Term?

Increased competition could affect Disney's advertising revenues quickly. Recent trends reflect immediate impacts on stock performance.

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