1. YouTube streams NFL's first live game for free in September. 2. Game features Chiefs vs. Chargers in São Paulo, Brazil. 3. Over 350 million hours of NFL content watched on YouTube last year. 4. YouTube TV offers a subscription for NFL's out-of-market games. 5. YouTube holds 12% of U.S. streaming viewership, according to Nielsen.
This historic live broadcasting could enhance YouTube's user growth and engagement. Similar past events, like exclusive sports deals, have historically boosted earnings for streaming platforms.
The article outlines significant advancements in YouTube's live sports broadcasting; this aligns with GOOG's growth strategies in digital content and advertising, making it very relevant.
Strategic partnerships with sports leagues can lead to sustained viewership and subscriber growth, much like past deals such as Amazon Prime's NFL partnership.