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Zeta Global to Acquire Marigold's Enterprise Business

1. Zeta Global acquires Marigold's enterprise software, enhancing customer base significantly. 2. This acquisition drives key strategic initiatives for Zeta's growth and market presence.

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FAQ

Why Bullish?

Acquisitions typically enhance market position and revenue potential, as seen in past cases like Salesforce's acquisition of MuleSoft, which boosted their enterprise offerings significantly.

How important is it?

This acquisition is likely to improve Zeta's revenue streams and market competitiveness significantly, making it essential news for stakeholders.

Why Long Term?

The integration of Marigold's software offerings may take time to realize its full potential, similar to Adobe's prolonged integration of Marketo post-acquisition.

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CRMADBE
NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today announced it has entered into a definitive agreement with Marigold to acquire Marigold's enterprise software business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow. This acquisition advances four key levers of Zeta's strategy, including: Expanding scale of Zeta's enterprise customer base: Marigold's enterprise software business serves more than 100 global enterprise bran.

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