Kaplan Fox filed a Securities class action against Taboola for May 6–Aug 4, 2026, alleging misrepresentation of publisher relationships. Taboola posted Q2 revenue of $476.8M, missing guidance of $492–$505M, with the CEO citing headwinds from removing low-quality publishers. The shares dropped 27.5% to $3.84 on Aug 5, intensifying concerns about TBLA's monetization model.
Taboola has agreed to acquire UK-based Dianomi for £19 million upfront, with a potential £27 million total if performance hurdles are met. The deal would broaden Taboola's finance-publisher relationships, adding CNN Business, The Wall Street Journal, and Reuters, and attract advertisers like Bank of America and Charles Schwab. Regulatory and shareholder approvals are required, with completion targeted by end-2026, potentially boosting TBLA’s finance-ad revenue mix amid AI-driven traffic shifts.
Analyst maintained TBLA with Buy rating and lowered price target to $5. Lowered revenue and earnings estimates for fiscal years 2024 and 2025. Concerns about longer integration time for Yahoo's demand side into Taboola's system. Maintained estimates for fiscal 2024 second quarter but adjusted second half estimates. Cut fiscal 2025 revenue and EPS estimates due to lower projections.