Advertisers look for flexibility as they parse how Trump's new tariffs will affect their businesses
1. Big brands are returning to Super Bowl advertising amid high prices. 2. Advertisers seek flexible terms due to uncertainty from new tariffs. 3. Tariffs impact advertising budgets and may lead to overall spending cuts. 4. GroupM forecasts U.S. ad spending growth may be curbed this year. 5. Traditional TV faces lower revenue as consumers shift to digital platforms.