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EG America Selects PAR Technology to Transform Customer Loyalty with their New SmartRewards Program

1. EG America has chosen PAR Technology to relaunch its SmartRewards program. 2. The new program enhances customer engagement through PAR's loyalty platform.

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FAQ

Why Bullish?

The partnership with EG America, a major convenience store operator, signifies growth potential. Historical data indicates that collaborations enhancing customer engagement usually lead to increased revenue for involved companies.

How important is it?

The commitment from a large retailer indicates strong confidence in PAR's solutions, enhancing its market position.

Why Short Term?

Immediate benefits may arise from the relaunch of SmartRewards, leading to increased revenue. Similar past initiatives have shown significant short-term revenue spikes following the implementation of loyalty programs.

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EGSBUXMCDWMT
NEW HARTFORD, N.Y.--(BUSINESS WIRE)--Millions of customers, one goal: making loyalty smarter, simpler, and more rewarding than ever before. EG America, LLC, one of the largest and fastest growing convenience store operators in the U.S., has selected PAR Technology (NYSE:PAR) to power the relaunch of SmartRewards. Built on PAR Retail™, PAR's industry-leading loyalty platform purpose-built for convenience and fuel retail, this next-generation program raises the bar for personalized customer engag.

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