Paramount buys UFC rights in $7.7 billion, 7-year deal in first major move post-Skydance merger
1. Paramount acquired UFC rights for $7.7 billion over seven years. 2. Deal eliminates traditional pay-per-view model, enhancing Paramount+ subscription value. 3. UFC rights acquisition follows Paramount's merger with Skydance Media. 4. Paramount aims to acquire international rights for UFC in future negotiations. 5. UFC events boost subscription retention with year-round programming.