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PlayOn Acquires MaxPreps to Elevate the High School Sports Fan Experience

1. PlayOn acquired MaxPreps to enhance high school sports engagement. 2. CBSSports, part of Paramount Global, facilitated the acquisition.

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$11.7304/02 08:50 AM EDTEvent Start
$11.6404/03 03:14 PM EDTLatest Updated
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FAQ

Why Bullish?

This acquisition strengthens PARA's foothold in the sports sector, aligning with trends in fan engagement. Historical acquisitions in similar sectors have often led to increased market confidence and stock performance.

How important is it?

The acquisition signals strategic growth and expands PARA's content offerings, likely increasing investor confidence in the company's growth trajectory.

Why Long Term?

While the immediate effects may be mild, enhanced fan engagement can drive long-term revenue and market value, similar to how live-streaming platforms grew after strategic content acquisitions.

Related Companies

CBSAAPLDIS
ATLANTA--(BUSINESS WIRE)--PlayOn, the premier fan engagement platform for high school sports, today announced the acquisition of MaxPreps, a leading source for high school sports schedules, scores, statistics, rankings, and more. This strategic acquisition from CBS Sports, a division of Paramount Global (NASDAQ: PARA, PARAA), will transform the high school fan experience and streamline the high school sports ecosystem by providing student-athletes, coaches, and fans with an unprecedented level.

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