1. Portillo's launches DJ Moore meal to celebrate winning season. 2. The meal features fan favorites, enhancing customer engagement. 3. Comeback Sauce to launch in January, boosting menu appeal. 4. Loyalty program offers free sauce to increase customer retention. 5. Portillo's continues to expand its national presence and brand identity.
FAQ
Why Bullish?
The positive marketing and engagement initiatives may boost sales and brand loyalty, driving stock value up.
How important is it?
The article reflects strong branding and promotional strategies, which could lead to increased revenue.
Why Short Term?
Immediate response to promotional activities and fan engagement will likely reflect in sales soon after launch.
Portillo's and DJ Moore Unveil the Ultimate Victory Meal for Chicago Football Fans
CHICAGO, Dec. 23, 2025 (GLOBE NEWSWIRE) – In celebration of a thrilling weekend comeback by Chicago's football team, Portillo’s (NASDAQ: PTLO) has launched a special meal in collaboration with NFL wide receiver DJ Moore. Available starting today, the DJ Moore meal allows fans to indulge like professional athletes right after an extraordinary game, marking an exciting culinary tribute for local and visiting supporters alike.
Details of the DJ Moore Meal
The DJ Moore meal features some of Portillo's most beloved items, including:
- Portillo’s famous Italian Beef Sandwich with sweet and hot peppers and shredded cheddar cheese
- A side of small fries topped with regular cheese sauce
- A small Coke
This meal not only highlights the flavors that have made Portillo’s a Chicago staple but also embodies the winning spirit of the city. Customers can order the meal through Portillo’s restaurant kiosks, via the Portillo’s app or website (for pick-up orders only), and for delivery through Uber Eats.
The Launch of Comeback Sauce
Adding another layer to the celebration, Portillo's is set to launch a new dipping sauce named **Comeback Sauce** in January. This creamy and tangy sauce combines black pepper, garlic, and paprika, designed to complement various menu items including:
- Crispy chicken tenders
- Crinkle-cut fries
- Golden onion rings
- Sandwiches
Denise Lauer, Chief Marketing Officer at Portillo's, emphasized that this sauce gives fans yet another reason to celebrate the memorable football season, remarking, “With our new Comeback Sauce, we’re giving our guests another reason to celebrate this unforgettable season and come back to Portillo’s for unrivaled food.”
Exclusive Offers for Loyalty Program Members
In honor of the current football season's remarkable comeback victories, Portillo’s is providing members of its loyalty program, Portillo’s Perks, a chance to receive a FREE Comeback Sauce with any purchase at participating locations in Illinois starting January 5, while supplies last. The new sauce will be available to all customers nationwide by late January.
Customers interested in joining Portillo’s Perks can sign up at Portillos.com/perks. New members will also receive a free large French fry with their first order of $5 or more (terms and exclusions apply).
About Portillo's
Founded in Chicago, Portillo’s (NASDAQ: PTLO) has grown from a modest hot dog stand to over 100 locations across 11 states. The restaurant chain is famed for its delicious offerings, including Italian beef sandwiches, Chicago-style hot dogs, char-grilled burgers, fresh salads, and iconic chocolate cake. They focus on creating experience-driven destinations blending dine-in, drive-thru, takeout, and delivery to ensure guest satisfaction.
Fans can get in on the action by downloading the Portillo’s App for iOS or Android or by ordering directly from their website to enjoy these beloved Chicago-style favorites.
Media Contact
For media inquiries, please contact:
ICR, Inc.
Email: PortillosPR@icrinc.com