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Sports.com Named Headline Event Partner for Soccerex Europe 2025 in Amsterdam

1. Lottery.com partners with Soccerex Europe 2025 as Headline Event Partner. 2. Marc Bircham will represent Sports.com at Soccerex, showcasing their vision. 3. The event aims for high-level networking and deal-making in football. 4. Strategic opportunities, including a UK club acquisition, are being explored. 5. Soccerex Europe 2025 features global influencers from the football industry.

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Why Bullish?

The partnership enhances LTRY's brand visibility and opens networking opportunities, potentially increasing investor interest similar to past successful sponsorships in sports.

How important is it?

The event's strategic role and visibility for LTRY in the sports sector are likely to attract positive market reactions.

Why Short Term?

Immediate visibility at Soccerex can lead to short-term price hikes; event-driven interest often influences stock prices quickly.

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AMSTERDAM, April 25, 2025 (GLOBE NEWSWIRE) -- Sports.com, the go-to platform for immersive sports content and fan engagement owned by Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the “Company”), is proud to announce its role as Headline Event Partner for Soccerex Europe 2025, taking place from May 19–21 at the iconic Johan Cruyff Arena in Amsterdam. Widely regarded as the premier global football business event, Soccerex brings together the most influential figures in the sport — including club executives, federation leaders, former players, investors, rights holders, and cutting-edge companies — for three days of high-level networking, content, and deal-making. Sports.com is also the title sponsor for the three 2025 Soccerex events. Representing Sports.com at this prestigious event will be: Marc Bircham, former QPR and Millwall star, now Director and Head of Sports Acquisitions at Sports.com;Tamer Hassan, internationally acclaimed Hollywood actor and Director at Lottery.com, known for The Football Factory and The Business;Dennis Wise, former Chelsea and England football legend and respected football executive and;Ant Middleton, ex-Elite Special Forces Commander, bestselling author, motivational speaker, and globally recognized TV personality from SAS: Who Dares Wins. Engaging the Global Football Community As part of their appearance at Soccerex Europe 2025, Bircham, Hassan, Wise, and Middleton will host exclusive sessions, offering attendees insights into: The global soccer industry;Elite performance and leadership, and;Sports.com’s vision for the future of digital fan engagement. The Sports.com sessions are a complement to an engaging agenda which includes: Keynote sessions, curated panels, exhibitions, and tech showcases;Participation from FIFA, LaLiga, Ajax, Brighton, and Club Brugge executives, and;A VIP night on May 19th featuring legends Ronald de Boer, Sebastian Bassong, Mikael Silvestre, and Adebayo Akinfenwa, on Ajax's first-team pitch. Marc Bircham, Director and Head of Sports Acquisitions at Sports.com stated, “We are thrilled to be the Headline Event Partner of such a prestigious and globally respected event. Soccerex is more than a conference — it’s a meeting point for the people and ideas shaping the future of football. As we continue to grow Sports.com into a global leader in sports content and digital fan experience, this partnership aligns perfectly with our vision. We are also working closely with Soccerex to explore strategic opportunities, including the acquisition of a leading UK football club, as part of our broader commitment to deepen our investment in the sport.” Patrick McCreanor, CEO of Soccerex commented on the Sports.com partnership,“We’re thrilled to have Sports.com on board as Headline Event Partner for Soccerex Europe 2025. Their commitment to innovation in digital sports media and fan engagement makes them an ideal partner for an event that’s all about driving football forward. With Sports.com’s involvement, we’re adding another layer of energy, creativity, and global perspective to what’s set to be an unforgettable few days in Amsterdam.” Sports.com is offering an exclusive 20% discount for attendees. Use code JERRY20 at checkout. Tickets for Soccerex Europe 2025 are now limited but can be purchased via:https://soccerexeurope2025.eventify.io/t2/tickets/?promo=EARLYBIRD About Sports.com Sports.com is a premier digital sports platform delivering cutting-edge content, fan engagement, and technological innovation in the sports industry. Dedicated to growing the global soccer ecosystem, Sports.com partners with leading organizations and influencers to create unparalleled experiences for fans and professionals alike. Important Notice Regarding Forward-Looking Statements  This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release. This press release was published by a CLEAR® Verified individual.

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